Times of great change (now), times of uncertainty (now), and times when yesterday’s formula for success is tomorrow’s expressway to failure (now) cause us humans to feel out of control, insecure, and stressed. It’s hard to know what to do next or move forward with certainty in a world where there aren’t templates and formulas; where you can’t get to where you want to go by just checking the boxes along the way; where the new maps haven’t been created yet.
Disruption is what is. The music, book publishing, and movie industries have changed in ways barely imaginable less than five years ago. Stable, conservative, aeon old industries with long histories are being taken to their foundations, blown up, and rebuilt in amazing ways – even if the practitioners don’t realize it yet. My humble, supersecret prediction is that the industries that have changed the least in the last 50 years will change the most in the next five. The FutureNow is here.
When your business is caught in the maelstrom of change you can choose one of three paths: 1) focus on what you can control; 2) focus on what you can influence; or 3) become the disruptor that creates the change others have to deal with.
The third path is really hard to do because there is a very, very fine line between being the company that goes against the grain and changes the industry and the company that goes against the grain and becomes irrelevant. I really want to focus on the first two choices.
In the past, industries drove change and the pace of change. Now, the ability to access and transmit information faster and faster and cheaper and cheaper means technology, customer demands, and off the radar upstarts are fueling change. There is less and less that we can actually control and more and more we can only influence. I assume it’s like sailing – we can’t control the waves or the wind, only anticipate and ride them. In fact, the more we try to control, the more out of control we get. Paradoxically, the more we go with the flow and focus on influence, the more control we actually have.
But us humans really like to feel in control. We like the feeling of security and certainty that control brings. If we can control it, we can prevent it from harming us. So, in a time of change (read as: time of FEAR) it’s tempting to concentrate on the unimportant things we can control instead of the big, important, and uncertain things we can only influence. Caught in the storm of change we seem to focus on polishing the ship’s brass and mopping the deck rather than anticipating the wind and the waves. Cleaning the ship is completely within our control and makes us feel successful right now, but the ship is adrift and about to sink. The painful paradox is that the more out of control we feel, the more we often try to control, which means we focus more and more on things that matter less and less. It’s an ugly downward spiral
Here are a few simple questions to help determine whether your company is trying its hardest to influence a new path through the storm or headed for the rocks with the cleanest ship around:
Are you spending your time on principles and experimentation or policy and tradition?
Are you most concerned with finding ways to delight customers or ways to minimize change and disruption?
Are your most passionate and creative people at the helm, relishing the challenge or are they preparing their life rafts while you hand out mops and tins of polish?
There are no guarantees to success and every path is uncertain, but there are no awards for having the cleanest ship at the bottom of the ocean.